Elisa is a Finnish telecommunication operator, ICT and online service company serving over 2.3 million consumer and corporate in Finland. Elisa has one of the most influential brands in Finland and keeping their well recognizable brand consistent across different marketing mediums – both offline and online – is a challenging task.
Elisa was our client when I was working as a lead designer at Nordic Morning, one of the biggest marketing concern in the Nordics. Our copywriter and I designed and created several online marketing campaigns both for Elisa Viihde (streaming service) and Elisa Kirja (eBooks) brands. The Elisa Viihde campaigns followed Elisa’s global “Elisa Missionaries” concept where Elisa Kirja campaigns were planned from scratch by us following Elisa’s brand guidelines.
My primary role as a creative lead was to create and plan recognizable and consistent marketing assets both for print and digital media. The primary goal of these campaigns was to boost the activity of Elisa’s clients in addition to increase Elisa’s online marketing registry. Our marketing campaigns reached millions of consumers in Finland, continually luring new customers to join.